I have decided to chose a representative person who is an 'ideal' member of my target audience.
This is Lorna Miller, she is an 18 year old student in her second year of A-Levels at Lutterworth College. She is studying Drama, Textiles and English Literature. Her aspiration for the future is to go to London College of fashion and study Fashion Design, she is also very interested in music and tries to go to as many gigs as possible - when she can afford it. Her interest in fashion is what encourages her to carry on at school, she reads Elle, Vogue, I.D and many other fashion magazines to make sure she is on trend, she also reads Billboard, Q, and YRB magazine. She is an avid listener the the UKtop 40 and constantly listens to Rihanna, Adele, Katy Perry, Kanye West, Fergie, Tinie Tempah, Arctic Monkeys, Cheryl Cole, Take That, Eminem - a variety of different genre's but predominantly top 40 music. Lorna is very interested in going to festivals, as last year she attended Glastonbury and Summer Sundae and this year she is going back to Glastonbury and V festival; 'I was so excited when the line-up for V was released - I love anything that's been in the charts!' She loves the atmosphere and finds it a vital part of appreciating music.
When Lorna goes out with her friends she goes to popular clubs in the centre of town which again, play contemporary music 'I just love music that you can get up and dance to, something thats upbeat and everyone can sing along to' , she is lively and enthusiastic about thins she has a passion for.
Lorna gets most of her fashion inspiration from popstars such as Pixie Lott and Ellie Goulding as she doesn't feel as daring enough to copy the style of Rihanna or Nicki Minaj as it wouldn't suit her personality. Lorna shops in shops such as Topshop, Cult, Urban Outfitters, H&M, Miss Selfridge and Asos. She regularly checks in store or their websites to check up on the latest trends. These are the types of shops I would expect someone in my target audience to go to, she reflects the style of Sienna Miller and Fern Cotton which are also people I would like to reflect in my magazine as they are stylish and contemporary.
I think that Lorna is a very good representation of my target audience as she is young, into contemporary fashion and music and takes pride in her appearance. She also reads music magazines not dissimilar to mine, which shows my magazine is of her taste.